Apple's newly appointed CEO, Tim Cook, is reportedly reviewing the management structure to increase the pace of product development and streamline the organization.
Apple CEO Tim Cook considers increasing product release frequency and streamlining organization
This article is a translation. Read the Japanese original
According to reports from Bloomberg and other outlets, Cook believes that to maintain competitiveness in the AI era, the company needs to bring products to market faster and increase experimental initiatives. Along with this, it is said that he aims to review the product announcement schedule, which has been concentrated in spring and autumn, to release products more frequently throughout the year.
On the organizational front, streamlining by reducing management layers is being considered. Specifically, reductions have begun for director-level roles and engineering program managers responsible for managing product development schedules. Additionally, small-scale layoffs are continuing in departments such as Siri, Apple Vision Pro, and AI-related software.
Against a backdrop of rising costs due to increasing component prices, Cook is moving forward with seeking new revenue streams, with accelerating product development and improving organizational efficiency as core pillars.
Sources
- Appleのジョン・ターナスCEOは新製品のリリース頻度をもっと上げようと考えている （GIGAZINE、2026-10-01）