Google is reportedly testing an "AI Contribution Pilot Program" that directly compensates websites and publishers based on the contribution of their content to AI-generated responses in features like "AI Overviews" and "AI Mode."
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Google reportedly testing payments to publishers based on contribution to AI-generated answers
This article is a translation. Read the Japanese original
According to reports from outlets such as The Information, the program includes approximately 100 digital publishers, ranging from small to medium-sized blogs and websites. Compensation is paid based on the content's contribution to responses generated through "AI Overviews," "AI Mode," and the AI chatbot "Gemini."
The amount of compensation varies widely, with reports indicating that the situation differs significantly depending on the publisher. Some publishers have testified that they receive less than 0.1% of the advertising revenue they would otherwise earn. While some small-scale sites see earnings of less than $1,000 (approximately 158,000 yen) over several months, some publishers are reportedly generating significant annual revenues equivalent to $1 million (approximately 158 million yen).
The scale of revenue is said to depend on the nature of the content, with "topics that attract strong user interest," such as anime and games, tending to be more profitable. It remains unclear whether Google will expand this program in the future.
Sources
- GoogleがAIによる概要・AIモード・Geminiでのコンテンツ貢献度に応じてパブリッシャーに報酬を支払うテストを実施中、ただし「広告収益のわずか0.1%程度」という声も (GIGAZINE、2026-10-01)