Amazon has blocked Meta's personal AI agent, "Muse," from shopping on Amazon.com on behalf of users, according to a report by GeekWire. As of the night of the 20th, users attempting to shop on Amazon using Muse are being met with a pop-up indicating a violation of the terms of service.
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Amazon Blocks Proxy Purchasing by Meta's AI Agent 'Muse'; Shopify to Support Across All Stores
This article is a translation. Read the Japanese original
Amazon requested that Meta voluntarily exclude Amazon from Muse's scope, but the request was reportedly rejected. Amazon raised concerns regarding privacy and security risks, noting that Muse does not explicitly identify itself as an AI agent during browsing and is acquiring and storing customer credentials.
On the other hand, Meta is pushing for the expansion of agentic payments via Muse. Meta's Chief AI Officer (CAIO), Alexander Wang, and Shopify CEO Tobi Lütke announced that payments using Muse via Shop Pay will be enabled across all Shopify stores.
Over the past year, Amazon has continued efforts to exclude external AI agents from its websites. In addition to suing Perplexity's AI browser "Comet," the company has also been working to block shopping agents from Google and OpenAI.
Sources
- Amazon、MetaのAIエージェント「Muse」による代理購入をブロック Shopifyは全店舗で対応へ （ITmedia AI+、2026-09-22）