It has become clear that the "Copilot+ PC" brand, which Microsoft and Qualcomm have been deploying since 2024 for PCs meeting specific system requirements, has effectively disappeared.
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Microsoft and Qualcomm's "Copilot+ PC" Brand Effectively Disappears, No Usage in New Products
This article is a translation. Read the Japanese original
In the Surface equipped with the Snapdragon X2 Plus announced at Qualcomm Summit 2026, the name "Copilot+ PC" was not used. Brett Ostrom, CVP for Surface at Qualcomm, responded that while the device is not called a "Copilot+ PC," it "meets the requirements for a Copilot+ device."
Furthermore, Kedar Kondap, SVP of Computing at the company, stated that the purpose of Copilot+ PC was to provide an NPU (Neural Processing Unit: a processor specialized for AI processing) experience, and from that perspective, "we are providing the same experience without necessarily using the term Copilot+ PC anymore."
Additionally, Bowden pointed out that the brand may have struggled from the outset, citing factors such as NVIDIA not using the brand name for its upcoming RTX Spark platform and the decision to withhold the "Recall" feature—which allows users to search through PC activities and browsing history—due to privacy concerns.
Sources
- MicrosoftとQualcommが展開してきた「Copilot+ PC」ブランドが実質的に消滅 （GIGAZINE、2026-09-27）